So many wines, so little time! Improve your knowledge in this most sociable of pastimes. Learn about fruit, sweetness, acidity, body and the all important finish.
Try unusual wines. Taste horizontally or vertically. Get to know your muscadet from cabernet. Is pinot grigio still the grape of choice?
Perhaps you are an oneophile* keen to try more exotic wines or those produced by bio-dynamic techniques.
Why not visit a vineyard and see how the humble grape is turned into the drink of the gods.
After all, life is too short to drink bad wine.
*a connoisseur of wine